ZoomInfo provides a platform that helps businesses find and grow their customer base by offering accurate and real-time data and insights. The platform includes various tools for sales intelligence, marketing intelligence, lead generation, and account-based marketing, which help companies improve their operational efficiency and align their sales and marketing efforts. Unlike many competitors, ZoomInfo emphasizes data privacy and compliance with regulations like GDPR and CCPA, ensuring that their data handling practices meet high standards. The goal of ZoomInfo is to assist companies in unlocking valuable insights and accelerating their go-to-market strategies through a subscription-based model that grants access to its extensive database and analytical tools.