Zocdoc connects patients with medical professionals through an online healthcare marketplace. Users can search for doctors based on specialty, location, and insurance coverage, and book appointments directly via the website or mobile app. This platform serves both individual patients seeking medical consultations and healthcare providers aiming to grow their patient base. Zocdoc differentiates itself from competitors by offering a streamlined appointment booking process and a focus on improving access to medical care. The company operates on a subscription model, charging healthcare providers to be listed on the platform and for additional premium features, generating revenue while providing value through patient acquisition and practice management tools.