About Zeta Global
Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time overview of potential and existing customers, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intentions, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored marketing solutions. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing strategies.