About Zeotap
Zeotap provides a platform that enables businesses to understand and engage with their customers more effectively through customer intelligence. The main feature of Zeotap's platform is identity resolution, which combines data from various sources to create a single, comprehensive view of each customer. This allows businesses to gain deeper insights and develop personalized marketing strategies. Zeotap integrates high-quality data to support analytics and marketing campaigns, helping clients improve their return on investment by reaching customers through multiple channels, such as email and social media. Unlike many competitors, Zeotap emphasizes privacy and security in its data handling, ensuring compliance with regulations. The company's goal is to reduce customer attrition and drive revenue growth for its clients by providing valuable data and analytics tools on a subscription basis.