Zenyum provides dental care products, focusing on invisible braces and electric toothbrushes, primarily for customers in Asia. Their products work by offering affordable and convenient solutions for dental hygiene and orthodontics. Zenyum operates on a direct-to-consumer model, selling products directly through their website, which allows them to keep prices competitive by eliminating middlemen. This approach is complemented by a free smile assessment service that helps customers identify their dental needs. Unlike many traditional dental care companies, Zenyum emphasizes personalized service and bundled product offerings, which provide comprehensive care at discounted rates. The company's goal is to make dental care accessible and affordable while promoting oral health awareness.