About Yeti
Yeti produces outdoor gear designed to enhance the experience of spending time in nature. Their products include coolers, drinkware, and other accessories that are built to withstand tough outdoor conditions. Yeti's products are known for their durability and performance, allowing users to keep their food and drinks cold for extended periods and providing reliable gear for outdoor activities. Unlike many competitors, Yeti focuses on high-quality materials and craftsmanship, ensuring that their products can endure the rigors of outdoor adventures. The company's goal is to inspire people to enjoy the outdoors and make their time spent outside more enjoyable.
Austin, TexasHeadquarters
2006Year Founded
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees
Risks
Increased competition from lower-priced brands like Hydro Flask could erode market share.
Integration challenges from acquiring Mystery Ranch may lead to operational inefficiencies.
High operational costs in NYC may pressure Yeti's expansion strategy.
Differentiation
Yeti products are known for their durability and long-lasting ice retention.
The brand's focus on outdoor lifestyle resonates with adventure and nature enthusiasts.
Yeti's acquisition of Mystery Ranch expands its product offerings in the outdoor gear market.
Upsides
Yeti's new NYC store can capitalize on experiential retail trends.
The outdoor recreation industry's growth boosts demand for Yeti's products.
Digital transformation efforts have increased Yeti's online sales by 14%.
Funding
Total raised$288
Latest valuation$1.50 B
StageIPO
IPO
9/30/2018$288
$1.50 B