Yendo

Car-secured credit card for individuals

Dallas, Texas, United States

About Yendo

Yendo offers a credit card product that is secured by the value of a customer's car, allowing individuals with limited or poor credit histories to access up to $10,000 in revolving credit. This approach differs from traditional credit cards, which typically rely on credit scores for approval. Customers apply for the card, and if approved, their vehicle serves as collateral, reducing the risk for Yendo and enabling them to serve a broader audience. The company generates revenue from interest on credit card balances, but customers who pay their balance in full each month incur no interest charges. Yendo's application process is quick, with pre-approval decisions made in minutes and no impact on the applicant's credit score. The company prioritizes security and customer service, receiving positive feedback for its helpfulness and commitment to assisting customers in improving their financial situations.

Dallas, TexasHeadquarters
2021Year Founded
$42.3MTotal Funding
DEBTCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Risks

Increased competition from fintech companies could erode Yendo's market share.
Depreciating car values may affect the creditworthiness of Yendo's customers.
Regulatory scrutiny on non-traditional credit products could increase compliance costs.

Differentiation

Yendo offers a unique vehicle-secured credit card, unlike traditional credit cards.
The company provides quick pre-approval without impacting the applicant's credit score.
Yendo's credit card allows access to up to $10,000 based on car value.

Upsides

Yendo raised $165 million to fuel growth and expand offerings across the US.
The Auto Refi Credit Card helps customers save on monthly auto payments.
Integration with Open Banking APIs can enhance Yendo's accounting software capabilities.

Funding