Wooga

Develops narrative-driven mobile games

Berlin, Germany

About Wooga

Wooga develops mobile games that focus on narrative and storytelling, aiming to engage casual gamers with compelling stories. Their games, such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," combine puzzle-solving with immersive storylines, providing unique gameplay experiences. Wooga operates on a free-to-play model, allowing players to download and play games for free while generating revenue through in-app purchases and advertisements. The company differentiates itself by investing heavily in art, game design, and user acquisition strategies to create high-quality games that keep players engaged. Wooga's goal is to captivate players with thoughtful narratives and ensure they return for more.

Berlin, GermanyHeadquarters
2009Year Founded
$31.3MTotal Funding
ACQUISITIONCompany Stage
GamingIndustries
201-500Employees

Risks

Heavy reliance on 'June's Journey' could be risky if player interest declines.
Increased competition from Netflix Games may affect Wooga's player base.
Rapid mobile gaming innovation could outpace Wooga's current strategies.

Differentiation

Wooga excels in story-driven casual games, a niche in mobile gaming.
The company targets a mature female demographic, often overlooked by competitors.
Wooga's partnership with Netflix enhances its narrative-driven game distribution.

Upsides

'June's Journey' surpassed $1 billion in revenue, showcasing Wooga's market success.
Collaboration with Netflix expands Wooga's reach to a broader audience.
Growing interest in narrative-driven games aligns with Wooga's core strengths.

Funding

Total raised$31.32 M
Latest valuation$100.00 M
StageACQUISITION
ACQUISITION
11/30/2018
$100
$100.00 M
SERIES A
10/31/2009
$8
$37.50 M
SEED
6/30/2009
$1
$3.50 M