Wizards of the Coast

Creates role-playing and trading card games

Renton, Washington, United States

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About Wizards of the Coast

Wizards of the Coast creates engaging games, focusing on role-playing games (RPGs), trading card games (TCGs), and digital games. Their flagship products, such as "Dungeons & Dragons" and "Magic: The Gathering," are popular among a wide range of gamers. The company sells physical game products in stores and online, offers digital versions of their games, and provides in-game purchases. They also support fan-created content, which helps build a strong community around their games. Unlike many competitors, Wizards of the Coast emphasizes narrative-driven experiences and community engagement while protecting their intellectual property. Their goal is to deliver high-quality games that immerse players in rich storytelling and gameplay.

Renton, WashingtonHeadquarters
1990Year Founded
M_AND_ACompany Stage
Consumer Goods, Entertainment, GamingIndustries
1,001-5,000Employees

Benefits

Direct & Indirect Compensation
Employee Health Support
Caring for Families
Parental Leave
Core Hours
Generous Time Off Programs
Free and Discounted Products
4 hours/ Month Paid Volunteer Time

Risks

Increased competition from digital card games may impact 'Magic: The Gathering's' market share.
The Dragonlance lawsuit could result in financial and reputational damage if unresolved.
Rising costs of paper and printing could affect profitability of physical game products.

Differentiation

Wizards of the Coast excels in both physical and digital gaming platforms.
Flagship products like 'Dungeons & Dragons' and 'Magic: The Gathering' have loyal fan bases.
The company fosters community engagement through fan-created content and collaborations.

Upsides

Collaborations with artists like Post Malone boost brand visibility among younger audiences.
Dan Rawson's appointment signals a strategic focus on digital expansion for Dungeons & Dragons.
The Secret Lair series showcases potential for successful direct-to-consumer collectible products.