About Wistia
Wistia offers a video marketing platform that helps businesses create, host, and analyze their video content. It provides tools for customizable video players, detailed analytics, and integrations with other marketing tools, all through a subscription-based model. Unlike its competitors, Wistia focuses on building brand affinity by enabling businesses to create engaging video experiences that foster strong customer relationships. The company's goal is to help clients refine their marketing strategies and improve their return on investment through effective video content.
Somerville, MassachusettsHeadquarters
2006Year Founded
$1.4MTotal Funding
DEBTCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees
Benefits
Competitive salary + profit sharing
Flexible, unlimited vacation policy
Healthy (and non-healthy!) snacks and beverages
401(k), plus a company contribution
Fully paid health + dental insurance
Life + long term disability insurance
16 weeks paid parental leave
Transportation subsidies for your preferred mode
Personal budget for professional development
Lenny the Office Dog
Risks
AI technologies like Microsoft's VASA-1 may reduce demand for traditional video services.
Supporting long-form video content may strain Wistia's resources.
Increased competition from integrated e-commerce and video solutions could pressure Wistia.
Differentiation
Wistia offers a comprehensive suite of video creation and hosting tools.
The platform supports both small and large businesses with scalable solutions.
Wistia emphasizes brand affinity through high-quality, engaging video content.
Upsides
Wistia's AI-driven tools enhance video accessibility and user engagement.
The integration with Shop Circle's Sky Pilot app boosts e-commerce engagement.
Long-form video content is a rapidly growing segment in B2B marketing.
Funding
Total raised$1.39 M
Latest valuation$3.90 M
StageDEBT
DEBT
6/30/2018$17
ANGEL
2/28/2010$1
$3.90 M