Wish

Online marketplace for affordable products

San Francisco, California, United States

About Wish

Wish.com is an online marketplace that offers a wide range of affordable products, including fashion, beauty, home decor, and lifestyle items. The platform connects budget-conscious shoppers with sellers, primarily manufacturers, allowing customers to find trendy products at lower prices. Wish's direct-to-consumer model eliminates intermediaries, which helps keep costs down and enables competitive pricing. The company generates revenue by charging sellers a commission on sales and advertising fees for product visibility. Additionally, Wish features a lifestyle blog that provides tips and trends, enhancing customer engagement and encouraging purchases. With a global presence in countries like the United States, Canada, and Australia, Wish aims to serve a diverse customer base while inspiring them through its content.

San Francisco, CaliforniaHeadquarters
2010Year Founded
$1,585.9MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Flexible PTO
Company events
Family Leave
Healthcare package for you and your family
Fitness Stipend
Education Stipend
Career Development

Risks

Increased competition from platforms like Temu and SHEIN pressures Wish's market share.
The sale of assets to Qoo10 indicates financial instability.
The trade-in program's limited geography may not counteract financial pressures.

Differentiation

Wish offers a wide array of products at significantly lower prices.
The platform connects buyers directly with sellers, eliminating intermediaries.
Wish employs AI and machine learning for a personalized shopping experience.

Upsides

Wish's trade-in program taps into the growing resale market.
Mobile commerce growth enhances Wish's market capture potential.
Partnerships with refurbished goods providers align with consumer demand for sustainability.