WisdomTree specializes in creating and managing exchange-traded products (ETPs), including exchange-traded funds (ETFs), which are traded on stock exchanges like stocks. Their products cater to both individual investors and financial professionals. WisdomTree uses blockchain technology to improve transparency and accessibility in financial transactions, ensuring secure and clear operations. The company generates revenue through management fees charged for the professional management of these investment funds. WisdomTree aims to empower its clients by providing them with the necessary tools and knowledge to make informed investment decisions. Their focus on blockchain integration and a diverse range of investment solutions sets them apart from competitors in the financial sector.