Whirlpool Corporation

Designs and manufactures kitchen and laundry appliances

Benton Harbor, Michigan, United States

About Whirlpool Corporation

Whirlpool Corporation specializes in the design, manufacture, and sale of kitchen and laundry appliances, including refrigerators, washing machines, ovens, and dishwashers. Their products are sold directly to consumers, businesses, and large retailers across various regions, including North America, Latin America, Europe, and Asia. Whirlpool's appliances are known for their quality and performance, with notable brands like Brastemp and JennAir. The company stands out from competitors by focusing on continuous improvement and adapting to consumer needs through extensive research and development. Additionally, Whirlpool is committed to sustainable practices and ethical conduct, aiming to create long-term value for shareholders while ensuring their operations are environmentally and socially responsible.

Benton Harbor, MichiganHeadquarters
1911Year Founded
$18.8MTotal Funding
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
10,001+Employees

Risks

Increased competition from Asian brands threatens Whirlpool's market share.
Rising raw material costs pressure Whirlpool's profit margins.
Integration challenges with Arçelik may affect Whirlpool's European operations.

Differentiation

Whirlpool's century-long history establishes it as a trusted home appliance brand.
The company emphasizes sustainability, aligning with eco-conscious consumer trends.
Whirlpool's diverse brand portfolio caters to various market segments globally.

Upsides

Smart home integration enhances user convenience and energy efficiency for Whirlpool.
Sustainable materials usage aligns with consumer demand and regulatory trends.
Subscription-based models offer Whirlpool steady revenue and customer loyalty.

Funding

Total raised$18.77 M
StageIPO
$19