Whalar connects brands with social media creators to produce engaging content in the influencer marketing industry. It operates primarily in the digital advertising space, helping brands reach audiences that traditional advertising often misses. Whalar facilitates partnerships between brands and creators, allowing for the creation of culturally relevant content that drives engagement. The company generates revenue by charging brands for access to its network of creators and for services like campaign management and performance analytics. A key differentiator for Whalar is its focus on cultural relevance and positive social change through initiatives like Whalar for Good, which promotes strategic partnerships for social impact. Overall, Whalar aims to enhance brand visibility and engagement through effective influencer collaborations.