Web3Auth offers authentication infrastructure for Web3.0 wallets and applications, focusing on simplifying the onboarding process for users of decentralized applications (DApps). It uses Multi-Party Computation (MPC) threshold cryptography to enhance security while avoiding complex seed phrases that can hinder new users. Unlike its competitors, Web3Auth prioritizes user-friendly solutions that help mainstream users engage with blockchain technologies. The company's goal is to support the broader adoption of decentralized technologies by providing a seamless and secure user experience.