Wave Financial provides financial software solutions specifically designed for small businesses, freelancers, and independent contractors. Their main offerings include invoicing, accounting, and receipt scanning, which are available for free, making it accessible for users who may find traditional accounting software too complex or costly. Wave generates revenue through optional paid features, such as payment processing and payroll services, allowing clients to accept payments and manage employee payroll efficiently. The products are integrated to provide a comprehensive view of financial health, helping users make informed decisions. Wave differentiates itself from competitors like QuickBooks by focusing on user-friendliness and affordability, aiming to empower small businesses to manage their finances effectively.