Wattpad connects a global community of 90 million readers and writers through storytelling. It provides a digital platform where users can create, share, and discover stories. Writers can showcase their work, while readers can find new and engaging content. Wattpad operates on a multifaceted business model that includes advertising, premium subscriptions, and content monetization. Users can access a free version supported by ads or choose a premium subscription for an ad-free experience and extra features. The platform also partners with entertainment companies to adapt popular stories into books, movies, and TV series through Wattpad Studios, allowing writers to reach wider audiences. Additionally, Wattpad Books publishes popular stories from the platform, helping writers transition from digital to traditional publishing. The goal of Wattpad is to support diverse voices and foster original storytelling in the digital content and entertainment market.