About Vividly
Vividly provides a software platform for trade and promotion management specifically for consumer packaged goods (CPG) brands in the food and beverage sector. The platform automates tasks like planning, forecasting, and deduction matching, which helps brands reconcile discounts with actual sales data. This integration allows brands to connect their promotions to sales strategies in real-time, leading to better financial control and reduced labor. Vividly aims to transform how brands manage trade promotions, ultimately enhancing their promotional effectiveness.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$31.1MTotal Funding
EARLY_VCCompany Stage
Food & Agriculture, Enterprise SoftwareIndustries
51-200Employees
Benefits
100% Remote
Unlimited Paid Time Off
Healthcare, Dental, & Vision
401(k) Company Match
Weekly Meal Stipend
Wellness Program
Phone/Internet Stipend
Paid Holidays
Professional Development Budget
Risks
Cresicor's Bulletproof launch may increase competition in trade management.
Cresicor's $5.6M funding could enhance their competitive capabilities.
Intensified competition may impact Vividly's market share and growth.
Differentiation
Vividly uses AI and machine learning to automate trade promotion workflows.
The platform offers seamless integration with existing sales plans and data sources.
Vividly provides real-time insights into trade spend and promotional effectiveness.
Upsides
Growing adoption of AI-driven analytics enhances Vividly's platform value.
Omnichannel retailing trends increase demand for Vividly's integrated solutions.
Rising demand for real-time data analytics supports Vividly's market position.
Funding
Total raised$31.13 M
Latest valuation$36.00 M
StageEARLY_VC
EARLY VC
12/31/2023$7
$36.00 MSEED
8/31/2021$6
$28.00 M