Visual Concepts develops and publishes video games, with a strong focus on sports titles like NBA 2K and WWE 2K. Their games are available on all major gaming platforms and are designed to provide high-quality, immersive experiences for players. The company generates revenue primarily through game sales, both physical and digital, as well as in-game purchases and downloadable content, which allow players to enhance their gaming experience. What sets Visual Concepts apart from its competitors is its extensive experience in the industry, having been established in 1988, and its global presence with studios in various countries, which helps them attract diverse talent and expertise. The goal of Visual Concepts is to continue creating engaging and technically advanced games that resonate with gamers worldwide.