About VideoAmp
VideoAmp provides software and data solutions designed to improve the advertising industry by offering a more detailed and data-driven approach to media valuation, buying, and selling. Their platform allows clients, including advertisers, agencies, and media owners, to analyze advertising performance across various channels such as linear TV, OTT, and digital platforms. VideoAmp's tools enable clients to connect ad exposures with audience outcomes, ensuring that performance metrics are accurate and not duplicated across different platforms. Unlike many competitors, VideoAmp emphasizes a privacy-first approach and integrates insights from partnerships, enhancing the reliability of their data. The company's goal is to automate low-value tasks for clients, allowing them to concentrate on more strategic advertising challenges, ultimately leading to improved efficiency and growth in their advertising efforts.