About VIAVIA
Viavia.live operates as a video-driven eCommerce platform that focuses on social media engagement to sell curated luxury products, primarily inspired by Italian streetwear. The platform features a selection of exclusive "Made in Italy" items, including apparel, cosmetics, denim, and accessories, appealing to fashion-forward consumers who value unique shopping experiences. Viavia.live differentiates itself from competitors by leveraging video content to create engaging shopping experiences and by emphasizing limited-edition drops and collaborations with culture-defining brands. The company's goal is to build a strong brand presence and foster a loyal customer base by offering high-quality, exclusive products while utilizing the expertise of its co-founder in AI technology to enhance user experience.