Ideon specializes in enhancing the health insurance and employee benefits industry through its APIs (Application Programming Interfaces). These APIs facilitate communication between different software systems, streamlining processes such as quoting, selling, enrolling, and managing health insurance and employee benefits. Ideon primarily serves businesses in the health insurance sector, including insurance carriers, brokers, and HR technology platforms, helping them improve their digital transformation efforts. Unlike many competitors, Ideon focuses on providing API solutions that can be easily integrated into existing systems, allowing clients to enhance their services without overhauling their infrastructure. The company operates on a subscription and usage-based pricing model, generating revenue based on how much clients utilize its APIs. Ideon's goal is to make the employee benefits industry more efficient and transparent, simplifying the management of benefits for businesses.