About Vartana
Vartana provides a platform that allows technology vendors to offer financing options to their customers. The platform simplifies the financing process by enabling quick credit approvals based on basic demographic information, which helps customers access funds without affecting their credit scores. Vartana stands out from competitors by focusing on partnerships with technology vendors, ensuring that the financing solutions are integrated into the sales process, which helps vendors close sales more effectively. The goal of Vartana is to facilitate affordable access to technology products for customers while generating revenue through fees for its financing services.
San Francisco, CaliforniaHeadquarters
2020Year Founded
$37.9MTotal Funding
SERIES_BCompany Stage
Fintech, Financial ServicesIndustries
51-200Employees
Risks
Increased competition from B2B 'buy now, pay later' startups like Resolve.
Managing the $50 million line of credit poses financial stability challenges.
SaaS industry budget constraints may limit demand for Vartana's solutions.
Differentiation
Vartana offers a unique all-in-one financing platform for technology vendors.
The platform provides payment flexibility without impacting customers' credit scores.
Vartana's capital marketplace ensures a balance sheet-light business model.
Upsides
Embedded finance trends enhance Vartana's value proposition in the fintech sector.
AI-driven credit scoring models improve Vartana's credit approval process.
Digital transformation in B2B sales aligns with Vartana's integrated financing solutions.
Funding
Total raised$37.94 M
Latest valuation$100.00 M
StageSERIES_B
SERIES B
4/30/2023$20
$100.00 MSERIES A
12/31/2022$12
$60.00 MEARLY VC
12/31/2021$7
$35.00 MDEBT
12/31/2021$50