Vana operates a decentralized platform that allows individuals to manage and monetize their personal data. Users can control what information they share, with whom, and how much they earn from it. This platform is designed for those who are aware of their digital footprint and want to benefit from their data, including tech-savvy individuals and privacy advocates. Vana differentiates itself by creating an open ecosystem where users can own their digital identities and engage in transactions with data buyers, earning money in the process. The company's goal is to promote a more equitable data economy, ensuring that individuals are rewarded for their personal data while fostering a community where users can thrive.