UNISON focuses on enhancing everyday life through augmented reality (AR) and virtual reality (VR) with its unified reality headset. This headset allows users to engage in virtual experiences that provide real-world benefits, rather than just serving as an escape. Unlike many competitors that target specific age groups or use cases, UNISON aims for a broad audience, appealing to users of all ages and cultures. The company is backed by experienced professionals and top-tier investors, which reflects confidence in their approach. Their business model includes direct sales of the headset and potential partnerships for technology integration. Currently in a growth phase, UNISON is expanding its team to scale operations and reach a wider market.