About Undertone
Undertone specializes in creating engaging advertising experiences across platforms like video, advanced TV, rich media, and social media. They use proprietary data and advanced targeting techniques to ensure ads reach the right audience, maximizing engagement. A key feature is their quick turnaround time, allowing campaigns to launch in less than 72 hours, which helps clients respond to market changes. Their goal is to lead in the digital advertising space by providing effective ad solutions that drive measurable results.
New York City, New YorkHeadquarters
2002Year Founded
$38.9MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consumer GoodsIndustries
201-500Employees
Benefits
Remote Work Options
Risks
Ad-blocking technology adoption may reduce visibility of Undertone's ad units.
Privacy regulations like GDPR and CCPA could limit data-driven targeting capabilities.
Competition from platforms like Google and Facebook challenges Undertone's market position.
Differentiation
Undertone offers quick campaign launches, executing in under 72 hours.
The company specializes in high-impact, immersive ad formats across multiple platforms.
Undertone leverages proprietary data for precise audience targeting and engagement.
Upsides
Increased adoption of AI tools enhances Undertone's real-time ad content optimization.
Shoppable video ads present new opportunities for Undertone's video ad offerings.
Privacy-compliant data solutions support effective targeting without third-party cookies.
Funding
Total raised$38.91 M
Latest valuation$200.00 M
StageSERIES_A
SERIES A
2/29/2008$40
$200.00 M