Underdog Fantasy

Fantasy sports gaming platform for team building

New York City, New York, United States

About Underdog Fantasy

Underdog Fantasy is a fantasy sports gaming platform where users can build their own fantasy sports teams and compete against other players. The platform allows users to customize their teams and strategies, offering a more personalized experience compared to traditional fantasy sports. Users can earn rewards based on their performance, which adds an extra incentive to compete. What sets Underdog Fantasy apart from its competitors is its focus on user customization and engagement, making the gaming experience more enjoyable and interactive.

New York City, New YorkHeadquarters
2020Year Founded
$43.8MTotal Funding
SERIES_BCompany Stage
GamingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
401(k) Company Match
Home Office Stipend
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave

Risks

Increased competition from established platforms like DraftKings and FanDuel poses a challenge.
Potential legal challenges as the company expands into states with strict gambling laws.
Dependence on partnerships and media personalities may not yield expected audience engagement.

Differentiation

Underdog Fantasy offers a unique twist on traditional fantasy sports with customizable teams.
The platform integrates media personalities, enhancing content quality and audience engagement.
Partnerships with local brands like Trill Burgers create unique promotional opportunities.

Upsides

Expansion into North Carolina indicates a growing market and potential user base increase.
The Tinder-style gamification feature attracts younger demographics and enhances user engagement.
Hiring veteran NFL reporter James Palmer boosts content quality and attracts dedicated audiences.