About TVision
TVision Insights measures how people watch TV, providing detailed data on viewer engagement for marketers, TV networks, app developers, and industry analysts. Its main product is a SaaS platform that delivers second-by-second, person-level insights into TV viewing habits, including what content is being watched, how it is consumed, and the level of attention given to both traditional and streaming TV. This detailed data helps clients optimize their advertising strategies and content delivery. TVision stands out from competitors by measuring real-world viewability and attention, unlike traditional TV ratings systems. The company's goal is to establish a universal measurement standard for video, helping clients navigate the evolving TV landscape.