About TULA Skincare
TULA Skincare creates clean skincare products that utilize probiotic extracts and superfoods to promote skin health. Their products, which include cleansers, moisturizers, serums, and more, work by harnessing the benefits of probiotics, known for their positive effects on health, to improve various skin concerns such as acne, aging, and uneven tone. Unlike many competitors, TULA focuses on the unique combination of probiotics and superfoods in their formulations. The company's goal is to enhance overall skin health while providing a direct-to-consumer shopping experience through their website, offering subscriptions and loyalty rewards to encourage customer engagement and repeat purchases.
New York City, New YorkHeadquarters
2014Year Founded
$11.9MTotal Funding
EARLY_VCCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees
Risks
Ownership dispute involving Dr. Rajapaksa may affect brand reputation.
Challenges in ensuring inclusivity with Radiant Skin Tint's 30 shades.
Reliance on direct-to-consumer sales exposes TULA to online shopping behavior changes.
Differentiation
TULA uses Probiotic Technology to enhance skin health and resilience.
The brand combines skincare and makeup, aligning with the 'skinimalism' trend.
TULA's direct-to-consumer model offers personalized shopping experiences.
Upsides
Growing demand for probiotic skincare supports TULA's product offerings.
The rise of 'skinimalism' aligns with TULA's multifunctional product approach.
Increased interest in clean beauty enhances TULA's market positioning.
Funding
Total raised$11.87 M
Latest valuation$21.00 M
StageEARLY_VC
EARLY VC
9/30/2018$4
$21.00 MSERIES A
2/28/2017$8
$40.00 M