Tuft & Needle offers a range of mattresses and bedding products directly to consumers, aiming to provide high-quality sleep solutions at affordable prices. Their products include mattresses, bed frames, pillows, and other sleep accessories, all sold primarily through their website. By eliminating the middleman, Tuft & Needle can offer premium products at lower prices, which also allows them to maintain a close relationship with customers for feedback and improvement. The company stands out in a competitive market due to its commitment to transparency in pricing, ensuring no hidden fees, and its focus on customer satisfaction. Tuft & Needle's goal is to disrupt the sleep industry by providing accessible, high-quality sleep products while fostering trust and open communication with its customers.