Trustpilot connects consumers with businesses through customer reviews, allowing individuals to share their experiences about various products and services. This platform helps other consumers make informed decisions while encouraging businesses to enhance their offerings based on feedback. Trustpilot is accessible to everyone globally, serving both consumers and businesses. It operates on a free model for consumers to write and read reviews, while businesses can subscribe to paid services that offer features like analytics and review management tools. Trustpilot maintains the integrity of its platform through transparency measures, such as its Transparency Report, which builds trust among users. The goal of Trustpilot is to facilitate better purchasing decisions for consumers and to help businesses improve their services through customer insights.