Trustpilot

Online platform for consumer reviews

Copenhagen, Capital Region of Denmark, Denmark

About Trustpilot

Trustpilot connects consumers with businesses through customer reviews, allowing individuals to share their experiences about various products and services. This platform helps other consumers make informed decisions while encouraging businesses to enhance their offerings based on feedback. Trustpilot is accessible to everyone globally, serving both consumers and businesses. It operates on a free model for consumers to write and read reviews, while businesses can subscribe to paid services that offer features like analytics and review management tools. Trustpilot maintains the integrity of its platform through transparency measures, such as its Transparency Report, which builds trust among users. The goal of Trustpilot is to facilitate better purchasing decisions for consumers and to help businesses improve their services through customer insights.

Copenhagen, DenmarkHeadquarters
2007Year Founded
$173.8MTotal Funding
IPOCompany Stage
Enterprise Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events

Risks

Emerging competitors like Trustify360 may challenge Trustpilot's market share.
The removal of 3.3 million fake reviews highlights challenges in maintaining authenticity.
AI features for premium users may create dissatisfaction among non-paying users.

Differentiation

Trustpilot offers a global platform with over 58 million reviews and 270,000 domains.
The company provides transparency through its Transparency Report, enhancing trust and authenticity.
Trustpilot's AI feature offers premium users insights into customer behavior and market dynamics.

Upsides

Trustpilot's IPO in 2021 raised significant capital on the London Stock Exchange.
The launch of AI features enhances consumer insights for premium users.
Collaborations with e-commerce platforms can increase Trustpilot's visibility and integration.

Funding

Total raised$173.85 M
Latest valuation$1.08 B
StageIPO