Trulioo specializes in identity verification services for businesses globally. Its main product, GlobalGateway, is an API that enables companies to integrate identity verification into their systems easily. This service is essential for businesses, especially in sectors like finance and e-commerce, where verifying the legitimacy of users is crucial. Trulioo supports a wide range of clients, from small businesses to large enterprises and government organizations, allowing them to onboard customers from over 195 countries while ensuring compliance with international standards. Unlike many competitors, Trulioo offers flexible pricing through subscription or pay-per-use models and provides integration options like EmbedID for seamless implementation. The company's goal is to enhance security and compliance for businesses while supporting them, especially during challenging times like the Covid-19 crisis.