Truist

Platform for Registered Investment Advisors' operations

Culver City, California, United States

About Truist

Truist offers a platform for Registered Investment Advisors (RIAs) to improve their operations and client services. Its features include live chat support, commission-free fractional share trading, a model marketplace, and an automated rebalancer, which help RIAs manage their businesses more efficiently and serve more clients at lower costs. Unlike competitors, Truist provides these services for free, monetizing through a vertically-integrated custodian service that reduces overhead costs for RIAs. The company's goal is to empower RIAs to grow their businesses and enhance client experiences.

Culver City, CaliforniaHeadquarters
2018Year Founded
$437.2MTotal Funding
SERIES_ECompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Company Equity

Risks

Competition from firms like Betterment and Wealthfront pressures Altruist to innovate continuously.
Integration with Orion and Kwanti may pose operational risks if not seamless.
New digital fixed-income trading could attract regulatory scrutiny if compliance is lacking.

Differentiation

Altruist offers a simplified tech stack for RIAs, enhancing operational efficiency.
The platform includes commission-free trading and an automated rebalancer for cost-effective solutions.
Altruist's model marketplace provides personalized investment strategies, catering to diverse client needs.

Upsides

Altruist raised $169M in Series E funding, boosting growth and innovation potential.
Partnerships with Orion and Kwanti enhance Altruist's platform integration and service offerings.
Increased demand for digital transformation in financial services aligns with Altruist's tech solutions.

Funding

Total raised$437.24 M
Latest valuation$1.50 B
StageSERIES_E