Truepic

Authenticity verification for digital content

San Diego, California, United States

About Truepic

Truepic provides tools that help verify the authenticity of digital content on the internet. Their main products allow users to see where digital images and videos come from and how they have been edited. This helps people tell the difference between real content and content created by computers. Truepic works with a variety of clients, including everyday users, businesses, content creators, and publishers, all of whom need to ensure the information they share is trustworthy. What sets Truepic apart from other companies is its focus on transparency and the ability to trace the origin and editing history of digital media. The goal of Truepic is to empower users to make informed decisions by providing reliable information about the authenticity of digital content.

San Diego, CaliforniaHeadquarters
2015Year Founded
$35.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
51-200Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Rapid adoption of generative AI could increase competition in content verification.
YouTube's new rules may pressure Truepic to enhance its offerings.
Partnerships focusing on advertising may divert resources from Truepic's core offerings.

Differentiation

Truepic pioneered 'controlled capture' technology for verifiable visual media.
Truepic's integration with Qualcomm enables hardware-supported transparency in mobile devices.
Truepic's C2PA standard implementation enhances content provenance and authenticity.

Upsides

Increased demand for digital content verification due to new YouTube rules.
Partnerships with major sports brands expand Truepic's market reach.
Recognition by Fast Company boosts Truepic's brand reputation.

Funding

Total raised$35.55 M
Latest valuation$130.00 M
StageSERIES_B