About Trove
Trove provides brands with technology to create their own resale platforms, catering to the growing demand for second-hand retail. Their system utilizes computer vision and machine learning to identify, price, and relist pre-owned items, ensuring they achieve maximum resale value. This technology allows brands to maintain customer loyalty by offering trade-in options for used items, which can be exchanged for store credit, encouraging repeat purchases. Trove's model includes a customizable resale storefront that integrates with existing brand channels, creating a smooth customer experience from buying new products to trading in used ones. The company has partnered with notable brands like Arc’teryx, Patagonia, and lululemon, which have successfully attracted new customers through their resale offerings. Trove's goal is to help brands tap into the second-hand market, enhancing customer engagement and increasing lifetime value.