About TripleLift
TripleLift specializes in programmatic advertising, using automated technology to buy and sell online ads across various formats like online video, Connected TV (CTV), display ads, branded content, and native ads. The company integrates with leading Demand-Side Platforms (DSPs), allowing clients to manage their advertising efforts easily and access engaging ad experiences. Unlike many competitors, TripleLift emphasizes privacy and transparency in its advertising practices, building trust with consumers and clients. The goal is to deliver effective advertising solutions that ensure successful campaigns while prioritizing consumer privacy.
New York City, New YorkHeadquarters
2012Year Founded
$18.2MTotal Funding
BUYOUTCompany Stage
Cybersecurity, Design, Consumer GoodsIndustries
201-500Employees
Benefits
Medical, dental, & vision
Unlimited PTO
401k w/ employer match
Short-term & long-term disability insurance
Company-wide weekly events
Learning & development
Tenure celebrations
Work-life balance
Risks
Rapid AI evolution may outpace TripleLift's current capabilities, risking competitive disadvantage.
Disconnect in DE&I commitments could lead to reputational risks and missed opportunities.
New leadership roles may cause internal restructuring challenges and operational disruptions.
Differentiation
TripleLift uses computer vision to create ads that blend with user experiences.
The company offers a wide range of ad formats, including CTV and native ads.
TripleLift emphasizes privacy-first advertising, building trust with consumers and clients.
Upsides
Growing demand for privacy-first solutions gives TripleLift a competitive market edge.
Partnership with Scope3 aligns with the trend towards sustainable advertising practices.
Expansion into retail media networks offers significant growth opportunities.
Funding
Total raised$18.17 M
Latest valuation$1.40 B
StageBUYOUT
BUYOUT
2/28/2021$1.4 K
$1.40 B$10
$52.50 M