Nexxen operates in the digital video advertising industry, providing technology solutions that help advertisers and publishers connect effectively. The company offers three main products: a Demand-Side Platform (DSP) for advertisers to purchase ad space, a Supply-Side Platform (SSP) for publishers to sell their ad inventory, and an Ad Server that manages and delivers ads to targeted audiences. This integrated approach allows clients to optimize their advertising strategies and improve their return on investment. Unlike many competitors, Nexxen focuses specifically on video advertising and has built expertise over fifteen years, adapting to changes in media consumption, such as the rise of Connected TV and second screen devices. The goal of Nexxen is to empower clients with the tools and insights needed to navigate the evolving landscape of digital video advertising.