THRIVE focuses on strategic design and innovation consultancy, particularly in the health and well-being sectors. They work with brands to create user-friendly and emotionally engaging products through a human-centered approach, offering services like UX/UI design and conceptual engineering. What makes THRIVE different is their ability to quickly adapt and 'fail fast,' allowing them to bring products to market efficiently. Their goal is to transform innovative ideas into market-ready products while ensuring they meet user needs.