The Vendry operates in the event planning and hospitality industry, providing a marketplace and community platform for event professionals. It caters to corporate clients, event planners, and hospitality experts looking to organize various events, from small meetings to large corporate gatherings. The platform allows users to search for and book venues, vendors, and agencies, offering services such as venue recommendations, industry news, networking opportunities, and job listings. This makes it a comprehensive resource for streamlining event planning. The Vendry's business model includes subscription fees for premium services, advertising for increased visibility, and commissions on bookings made through the platform. Its goal is to simplify the event planning process by connecting professionals with the necessary resources in a user-friendly manner.