The Nudge

Personalized local activity recommendations via text

San Francisco, California, United States

About The Nudge

NudgeText.com provides personalized recommendations for activities and experiences to enhance users' free time. The service focuses on urban dwellers and tourists, offering curated lists of local activities such as live music events, hiking trails, and new restaurant openings. Users subscribe to receive regular text messages featuring video recommendations from locals, ensuring relevant and timely suggestions. This subscription model allows NudgeText.com to generate revenue while also exploring partnerships with local businesses and event organizers to promote specific venues and events. The goal of NudgeText.com is to help people discover and enjoy unique experiences in their local area.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$13.2MTotal Funding
SERIES_ACompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees

Benefits

401k
Medical & dental
Company-sponsored budget for having fun 💳
Subsidized fitness memberships 🧘‍♀️
Minimum 20 days vacation ⛱
Annual team offsites 🎉
A shiny new 💻
A paid co-working space (for roles not in SF) 🏠

Risks

Increasing competition from similar apps like Fever and Eventbrite.
Reliance on SMS may become less effective as users shift to app-based notifications.
User fatigue with subscription services could impact subscriber growth.

Differentiation

The Nudge offers personalized, local recommendations via text, enhancing user engagement.
Focuses on real-life activities, appealing to Gen Z and Millennials valuing experiences.
Leverages short-form video content for marketing and user engagement.

Upsides

Growing demand for hyper-local experiences boosts The Nudge's market potential.
Expansion of text-based services enhances engagement with younger demographics.
Potential partnerships with local influencers can increase brand visibility.

Funding

Total raised$13.17 M
Latest valuation$40.00 M
StageSERIES_A