The Markup focuses on analyzing how powerful institutions utilize technology and its effects on society. It examines various aspects such as the influence of technology on news dissemination, election processes, job accessibility, pricing of goods and services, and the justice system. The Markup aims to provide independent insights and analysis on these critical issues, addressing the lack of scrutiny in how technology shapes our lives. Its goal is to inform the public about the implications of technological advancements and promote a better understanding of their societal impact.