About The Looma Project
The Looma Project improves the shopping experience in grocery stores with its in-store media platform called Loop, which consists of tablets that share stories about products. This method engages shoppers by connecting them to the narratives behind the items they are considering, influencing their purchasing decisions. Unlike traditional advertising, Looma focuses on authenticity and human connection, placing tablets in promotional areas to increase product visibility and drive sales. The company's goal is to create a more engaging shopping environment while generating ad revenue for retailers and meeting consumer demand for transparency.
Durham, North CarolinaHeadquarters
2016Year Founded
$12.2MTotal Funding
EARLY_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
11-50Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Parental Leave
401(k) Retirement Plan
Risks
Increased competition from similar platforms could dilute Looma's market share.
Rapid AI advancements may outpace Looma's current technology capabilities.
Consumer privacy regulations could limit Looma's data collection and personalization efforts.
Differentiation
Looma focuses on authentic storytelling over traditional advertising in retail spaces.
Loop tablets connect shoppers to product stories at the point of decision.
Looma enhances shopping experiences by integrating human connection and transparency.
Upsides
Looma raised $10 million, indicating strong investor confidence and growth potential.
Interactive storytelling in retail is gaining traction, benefiting Looma's market approach.
Demand for transparency in product sourcing aligns with Looma's storytelling platform.
Funding
Total raised$12.24 M
Latest valuation$50.00 M
StageEARLY_VC
EARLY VC
8/31/2024$10
$50.00 MSEED
5/31/2020$2
$11.00 M