The Infatuation

Online restaurant reviews and dining guides

New York City, New York, United States

About The Infatuation

The Infatuation provides curated restaurant recommendations and reviews for food enthusiasts and diners seeking reliable dining options. Its platform features up-to-date information on restaurant openings, outdoor dining, and special highlights like Black-owned restaurants and food trucks. Operating in major cities like New York, Los Angeles, and London, The Infatuation creates engaging content, including reviews and dining guides, to attract a large audience. It generates revenue through advertising partnerships with restaurants and food brands, as well as offering premium content and personalized recommendations via a subscription model. The acquisition of Zagat enhances its credibility and broadens its appeal, making it a trusted source for both casual diners and serious food critics.

New York City, New YorkHeadquarters
2009Year Founded
$3.4MTotal Funding
DEBTCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Risks

Rising dining costs may affect advertising revenue from restaurants.
JP Morgan acquisition could alienate core audience if not managed well.
Dependence on Chase Sapphire for events risks financial stability.

Differentiation

The Infatuation offers unbiased reviews, refusing restaurant comps and invites.
It operates in major cities like New York, London, and San Francisco.
The acquisition of Zagat enhances its credibility and reach.

Upsides

Partnership with Snapchat increases user engagement and reach.
Focus on experiential dining aligns with current consumer trends.
Rising interest in sustainable dining boosts its review relevance.

Funding

Total raised$3.40 M
Latest valuation$12.50 M
StageDEBT