Tempus Ex Machina specializes in sports technology by integrating sports, video, and data to create solutions for professional leagues, collegiate conferences, and athletes. Their technology helps optimize operations, such as scheduling and game logistics, while also enabling athletes to monetize their content on social media. For example, their collaboration with the Pac 12 allows student-athletes to earn income by sharing personalized game highlights. The company forms strategic partnerships with sports organizations, charging for their technology and sharing in the revenue from monetized content. With significant backing from investors like Silver Lake and Andreessen Horowitz, Tempus Ex Machina has made a notable impact on major sports entities like the NFL and Chelsea FC. Their goal is to enhance operational efficiency and fan engagement in the sports industry.