Tecovas specializes in high-quality cowboy boots, apparel, accessories, and leather goods, catering to customers who appreciate premium western wear. The company operates on a direct-to-consumer model, which allows it to sell products without intermediaries, making its offerings more affordable. Tecovas generates revenue through online sales and physical retail locations, providing a smooth shopping experience. Unlike many competitors, Tecovas emphasizes maintaining product quality while ensuring that prices remain approachable. The company's goal is to deliver exceptional western wear that meets the needs of a diverse clientele, contributing to its rapid growth and strong presence in the market.