Tealium assists businesses in managing customer data by collecting, enriching, and activating it in real-time, which allows for immediate insights to enhance customer experiences. The service processes data continuously rather than in batches, making it more accurate and timely. With over 1300 integrations, Tealium enables companies to use its insights without changing their existing systems, while prioritizing data security and compliance with regulations. Their user-friendly products appeal to both data scientists and marketers, broadening their potential client base.