Tavus offers a video personalization platform that uses artificial intelligence to create customized videos for each customer. The platform takes a single recorded video and generates numerous versions, each tailored with unique voice variables to enhance customer loyalty and encourage repeat purchases. It caters to businesses of all sizes, recognizing the growing need for personalized content in digital marketing. Tavus stands out by enabling the auto-generation of hundreds or even millions of personalized videos, allowing businesses to scale their marketing efforts while maintaining quality interactions. The company likely operates on a subscription or usage-based pricing model, providing various plans to suit different needs. The main goal of Tavus is to help businesses build personal connections with their audience at scale, allowing them to focus on creativity and strategic initiatives.