Tailwind

Social media marketing platform for scheduling

Oklahoma City, Oklahoma, United States

About Tailwind

Tailwind helps businesses and individuals improve their social media presence, focusing on platforms like Pinterest and Instagram. The platform offers tools for scheduling posts, analyzing performance, and creating content, which allows users to effectively plan and implement their social media strategies. Tailwind caters to a wide range of clients, including small businesses, influencers, and larger companies, with a subscription-based model that provides different pricing plans based on usage and features. A unique aspect of Tailwind is its community feature, which enables users to collaborate and share content within specific groups, helping to increase their social media engagement and reach.

Oklahoma City, OklahomaHeadquarters
2012Year Founded
$10.4MTotal Funding
SERIES_BCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Health, dental, & vision coverage
Team activities
Remote work flexibility
401k contribution
Training & development programs
Flexible schedule

Risks

Increased competition from emerging AI-driven platforms could erode Tailwind's market share.
Rapid evolution of social media algorithms may impact the effectiveness of Tailwind's tools.
Privacy concerns and data protection regulations could limit Tailwind's personalized marketing strategies.

Differentiation

Tailwind integrates multiple marketing tools into one cohesive platform for small businesses.
The platform offers AI-driven content creation tools like Ghostwriter for efficient marketing.
Tailwind's Copilot provides personalized marketing plans, enhancing user experience and effectiveness.

Upsides

AI-driven personalization in marketing is gaining traction, benefiting Tailwind's AI tools.
Tailwind's partnership with Microsoft enhances its credibility and market reach.
The demand for AI-powered content creation tools is on the rise, supporting Tailwind's offerings.

Funding

Total raised$10.42 M
Latest valuation$48.50 M
StageSERIES_B
SERIES B
11/30/2018
$10
$48.50 M
GRANT
1/31/2017
N/A
SEED
10/31/2013
$1
$5.00 M