System1

Builds online brands using data science

Toronto, Ontario, Canada

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters
2013Year Founded
$262.6MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer Software, CybersecurityIndustries
201-500Employees

Benefits

Great compensation
401(k) company match
Excellence benefits
Charitable gift matching
Education subsidy
Referral bonus
Weekly happy hour
Catered lunches & free snacks
Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.
Ad-blocking technologies could reduce System1's advertising revenue.
Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.
The company offers privacy-friendly products, meeting growing consumer demand for data privacy.
System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.
System1's AI-driven marketing tools enhance customer engagement and personalization.
The expansion of subscription-based models offers a steady revenue stream for System1.

Funding

Total raised$262.64 M
Latest valuation$1.35 B
StageIPO
GROWTH EQUITY VC
8/31/2017
$270
$270
$1.35 B