Swimply provides a platform for individuals to rent private swimming pools by the hour. The service is designed for various clients, including families, fitness enthusiasts, and event planners. Pool owners can list their pools on the Swimply website, detailing location, amenities, and rates, while renters can browse these listings and make reservations. Swimply earns revenue by taking a commission from each booking. The company focuses on creating a seamless user experience with a quick booking process and responsive customer service. Unlike traditional public pools, Swimply offers a personalized and private recreational experience, particularly appealing in urban areas where access to private pools is limited. The goal of Swimply is to enhance leisure activities by providing unique and safe options for recreation.